Meet the Founder & CEO
of
Victory Assistants
Hey there! I’m Traci Howell, founder and CEO of Victory Assistants, and the person who makes your marketing run smarter while you focus on what actually matters.
I’ve spent 16+ years in digital marketing, content strategy, and business growth, helping entrepreneurs like you streamline, automate, and scale—without the stress. But what makes me different from every other marketing strategist out there?
I don’t just do marketing. I get my clients—because I’m one of you.
As a trained Raindrop Technique Massage practitioner, I’ve worked closely with holistic health coaches and wellness brands. I understand the power of natural healing and know exactly how to craft messaging that connects deeply with the people who need your services.
I’m also a quilter and crafter with my own business, Little Bits of Nothing—where “Little Bits of Nothing Become Something.” That means when I work with quilters, crafters, and DIY creatives, I’m not just a marketing pro—I’m someone who understands your world, your audience, and what makes your business unique.
And as a Christian business owner, I deeply align with faith-based entrepreneurs who want to grow their businesses with integrity, purpose, and heart. Whether you're running a ministry-based brand, a faith-driven coaching business, or a purpose-filled creative business, I’m here to help you spread your message effectively while keeping your values front and center.
Marketing Should Feel Easy—Not Overwhelming
I take a holistic, strategy-first approach that helps your business grow without the constant hustle. You should be spending more time doing what you love—whether that’s coaching, creating, or finally taking that deep breath of fresh air.
And I don’t do it alone! Along with my amazing assistant, Reese (who’s been with me for 4+ years!), we’re here to make sure your brand thrives online—without the chaos.
A Few Fun Facts About Me:
👦 Boy mom life is my full-time adventure
🐶 Dog (2 labs) mom & outdoor enthusiast (give me a good trail and some sunshine, and I’m set!)
🍕 Pizza aficionado (seriously, it’s my love language)
🖋️ Published author & storytelling nerd (words are kinda my thing)
✝️ Faith-centered entrepreneur (helping businesses grow with integrity & purpose)
📚 ASL in progress! Fingerspelling my way through the alphabet (and beyond!)
Let’s make your marketing work for you (not the other way around).
👉 Snag Your Profit Accelerator Call Now and let’s help you free up 10+ hours a week while actually growing your business. Together, we’ll streamline your workload, eliminate energy-draining tasks, and set up smart systems that work for you—so you can focus on what truly moves the needle.